NIS team launched their new branding on March 1st. The NIS new logo goes from being a colorful, ’90s vibe to a brushed-stroke styled logo, fitting for the genre of games they’re brining to the west. This may take some time for longtime fans to get used to but the change works better than many companies who have tried rebranding (Bandai Namco, GAP). Along with the new logo, NIS America’s website updated to the new branding style to celebrate the company’s upcoming 30th anniversary in 2023. Here’s the comparison from the previous to the new NIS logo.

The North America and Europe store now updated with the new logo theme and brand colors. Overall, NIS’s branding update is safe and doesn’t take away what it was, minus the vibrant color gradient missing. Compared to many companies who have rebranded or tried to, NIS did it well.